Look like a Cadillac.
Write like a Beamer.

Copy & brand messaging that gives you more horsepower.

Character-led brand messaging for creative agencies and B2C brands who are tired of sounding generic and vague.

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Your brand is hot.
Like Mustang-level-hot.

But right now, its voice is on a BRAT diet (and I don’t mean like Charli XCX)

I mean:
Bread.
Rice.
Applesauce.
Toast.

If your brand voice guide is a quarter-page long and says things like 'warm, welcoming, and trustworthy'? I’ve got some news: your brand is bland.

I know, I know. Not what you wanna hear. But it’s totally fixable.

You see, your brand’s voice is that of a living, breathing human. And humans don’t sound like three safe adjectives.

To stand out from AI slop or template land, your voice needs
Range!
Opinions!
And the self-awareness to know how to act in any room it steps into!

It’s time to switch gears.

For copy that feels stuck in first, let’s build a voice that can handle more than autopilot. One that sounds recognizable, confident, and up to speed.

Bring your brand to the autoshop.
We’ll fine-tune your voice and copy so you can drive it with ease.

Help, my brand needs an oil change!

The autoshop - services tailored for your brand’s needs.

  • Is your engine light turning on, but you can’t afford a full-service copywriter just yet? This one’s for you!

    I’ll give you an extensive audit of your website up to 3 pages ($25/extra page) to give copy suggestions that are easy to implement.

    Includes a document filled with suggestions and a Loom video explaining my findings.

    Timeline: 1 week

    Starting at $79 + HST

  • For solopreneurs who worry their voice is on the road to nowhere, and for business owners wanting to dive deeper.

    Brand Voice Toolkit

    A custom, practical guide you’ll actually use, including:

    • The essentials
      Mission, values, and key messaging pillars

    • Brand voice archetypes
      How your brand shows up, leads, and differentiates

    • Tone of voice
      How your brand sounds across moods, moments, and channels

    • Voice of the customer
      The language your audience already uses — and how to meet them there

    • Levels of customer awareness
      What to say depending on where your audience is in their buying journey


      Custom packages are available to best suit your needs.

      Packages start at $750+HST

  • Your brand has taste. Your copy should reflect that.

    If your website looks good but doesn’t quite land.

    If the words feel fine, but slightly off.

    You’re in the right place.

    This service is for brands who want their website to take their readers on a journey down the nice countryside backroads, and not through the intercity highway at 4pm.

    This isn’t merely a website copy rewrite. This is refreshing up your engine. We are doing website copy that is brand voice-led, baby!

    Before a single word hits the page, we go under the hood to diagnose where you’re currently playing it safe, and how to build a voice with range.

    Then we write copy that actually drives.

    What’s included

    Brand Voice & Messaging

    • In-depth pre-project questionnaire

    • Kick-off call

    • Brand Voice Toolkit
      (Your brand’s character, tone, language rules, and how it adapts across platforms)

    Website Copy

    • Homepage copy

    • About page copy

    • Services / Shop page copy

    • Contact page copy

    Strategic Support

    • Light SEO + AI optimization
      (If you need deep SEO, I’ll refer you to specialists I trust)

    • Wireframing for your designer

    • Two rounds of thoughtful revisions

    Add-ons (available if needed)

    • Additional pages

    • Product descriptions

    • Blog content

    • Audits for existing websites

    Investment

    Starting at $2,750 + HST

  • For the brands who want their blog to reject stagnation and do something:
    Build authority
    Stand out in high-traffic zones
    And still sound like a human wrote it and not another article that sounds like it could belong to literally brand.

    What’s included:
    One long-form blog post (up to 1000 words)
    Concept ideation
    Strategic, and light SEO/AIO optimization
    Research to support credibility and depth
    Two rounds of edits to get your voice just right

    Investment: Starting at $450 +HST (CAD)

    Retainer packages available upon request.

Hey, I’m Sarah, and nope, I don’t know how to drive

Which makes building my brand world around an auto shop… a choice.

But it’s a deliberate one!

The mechanic energy is an homage to my dad, Allan, a lifelong gearhead, former mechanic, and business owner. He’s the person who taught me the value of craft, patience, and presence. I may not know how to get an engine running, but the heart is there.

As for me, I’m a copywriter and brand voice strategist who treats messaging the way I was trained to approach theatre:

You don’t start with lines, you start with the character.

I ask lots of questions.
I do my research.
I care about context, intention, and how voices shapeshift depending on who they’re talking to and what room they’re in.

I believe templates are helpful training wheels that you need to let go of in order to fly, and that you don’t need to sand down your entire personality to sound “professional” and “authoritative”
(aka stuffy and tech-bro-y).

Consider this copywriter “road-tested”

  • We had Sarah join as a Marketeer for our digital storytelling show that was a part of the Toronto Fringe Festival. Not only was she amazing at what we asked of her, but she also took initiative and brought creative and fun marketing ideas to the table. She didn't shy away from asking advice and questions when needed. Her open and clear communication made us forget that we had a 6 hour time difference between us. It was a pleasure working with Sarah!

    -Kaho Koda, Producer, Standing on the Miraculous Field

  • Sarah is a talented and highly adaptive copywriter and content writer... Sarah is highly skilled at implementing SEO best practices on-page in writing that remains natural, persuasive, and infused with the brand's voice and messaging. When working with Sarah, you will find that she is proactive and constantly strives to better understand her clients and their industries. She responds very well to feedback and is also tactful at articulating an alternate viewpoint when it's better for the client (which is a vital skill in the world of copywriting). I highly recommend working with Sarah!

    -Emma Givens, Founder of Emma Givens: Content & Copy

  • Investing in Sarah and having her proofread and adjust my copy, was one of the best decisions I've made in my professional career. Her careful attention to understanding and grasping my specific style, energy, and career objectives, were exactly what I needed to make my site POP. She added so much value to the slogans, catch phrases and descriptions of my work that I really feel will bring in many new clients in the future - seeing that I've only just launched my new site! Thank you Sarah, my only regret is not having YOU DO 100% of the copy, right from the get-go!

    Kris Reichert - Keynote Speaker, Emcee and Event Host

Beep beep let's go!

Beep beep let's go!

Ready to hit the gas? Let’s go for a spin (Discovery Call), and create copy with a voice that’s as recognizable as a Harley.